Variable Data Printing

ONE TO ONE MARKETING WITH OUR VARIABLE DATA PRINTING (VDP) AND CROSS MEDIA MARKETING PACKAGES.

A revolution is underway in marketing. It's called One to One Marketing. Single Point now makes One to One Marketing possible with our Variable Data Printing (VDP) technologies and Cross Media Marketing packages.

VARIABLE DATA PRINTING (VDP)

VDP allows you to communicate directly with each of your customers in ways you never dreamed of by effortlessly blending database information and creative content on-the-fly. VDP gives you total control over every aspect of your communications by allowing total on-the-fly customization of each mailing piece on press. Imagine targeting each of your customers individually with the exact product or service they are looking for every time you speak to them. Each direct mail piece produced is as unique as the customer who receives it. You can even include such things as maps to show your customers how to get from their house to your location.

CROSS MEDIA MARKETING

Combine our VDP technology with our Cross Media Marketing Campaigns to reach your customers One to One via print, direct mail, web, and e-mail. By tying them all together in a campaign you can collect more customer data for use in the next stage, track responses with response URLs, and learn which media is most likely to get a response from each contact for more successful, and cost-effective, follow-ups.

  • Integrated cross media marketing
  • Personalized messaging
  • Consistency throughout all media
  • Database integration with all marketing materials
  • Personalized web pages or micro-sites
  • Trackable responses with response URLs
  • Follow up with e-mail